Born in Hong Kong, Ivan grew up communicating primarily in English, which has resulted in a unique hybrid accent when speaking Chinese. With a strong passion for creating memorable brand experiences, Ivan specializes in developing impactful concepts that foster meaningful connections between brands and their audiences.

Ivan began his creative journey at the Savannah College of Art and Design (SCAD), initially pursuing a BFA in Photography. After a year, he decided to shift his focus to Advertising & Branding, with a minor in Graphic Design. This transition allowed him to explore the dynamic world of advertising, where he honed his skills as an art director and graphic designer. Over the years, Ivan excelled in crafting compelling campaigns and strategies that bridged the gap between a brand’s message and its audience. However, his love for storytelling through imagery never faded, and he eventually returned to his roots in photography. This shift enabled him to merge his strategic thinking and design expertise with his artistic vision, creating a unique perspective that blends the worlds of advertising and fine art.

Ivan’s work has been featured by notable organizations such as Shangri-La Hotels and Resorts and the Hong Kong Tourism Board.